10 Benefits of universal gift cards

4 Mins read

The task of gifting has always been tricky unless you know exactly what you want to gift. Otherwise, you will find yourself clueless and anxious. That’s where gift cards come in. 

The gift card, also known as a cash card, is a prepaid card. A gift card is only issued either by banks or retail stores serving to be used as an alternative to cash while purchasing.  In the purchaser’s opinion, a gift card is a present given to the recipient instead of an object or concrete item.

Gift cards are trending because they take away the burden on the buyer’s shoulders about selecting a certain gift. The recipient can make purchases from registered retail stores and buy what their heart desires. Hence it serves both parties equally well. The best thing is yet to be unveiled which is the availability of a universal gift card. The universal gift card is also a gift card, but it can be used anywhere in the world. It is accepted by marketers worldwide. Isn’t that amazing?

Here are the few wonderful things which you need to know about gift cards:

  1. Universal gift cards charm customers. They significantly contribute to the store’s customer attracting strategy. The more is the purchase of gift cards, the stronger are the chances that the recipient is regular. The benefit of this is that he will buy gift cards for his friends and family too, which will bring in new clients. The selling of gift cards is directly linked to raising the number of new customers. It also provides an opportunity to motivate customers to check out retail stores which they wouldn’t have unless the store wasn’t registered in the list of retail stores where gift cards could be used.
  2. Gift cards, especially universal gift cards, provide easy access worldwide. Since they are already loaded with money, they just need to be swiped by the owner to perform a successful purchase. This feature saves time and burden. Along with that, it minimizes the anxiety that lurks around in keeping cash in bags or wallets.
  3. Universal gift cards are an effective way to raise brand awareness. In most cases, gift cards are issued by companies, brands or stores. Such cards have the logos of companies imprinted onto them. When customers buy gift cards for themselves and their loved ones, they basically promote the company’s name too. This is a direct benefit derived by companies by selling gift cards.
  4. With the availability of universal gift cards, customers have been given the absolute freedom to choose from different ranges of products available online or in outlets. They can browse through products and choose what serves them best. It is like a double treat because you have access to products worldwide and you aren’t paying for it. With each purchase, you are made to feel special because it is given by your loved one and their objective was only to make you feel special.
  5. Gift cards promote local business. For example, your favorite store is not as popular and you want people to come and check out the store too, the easiest way to do so is to give them the gift card of that store and they will check something that’s being offered for free. This benefits the store as well as you and your loved one. Thus, making it a triple win.
  6. Gift cards embrace the trend of online shopping. It’s the age of advanced technology where everything is accessible online. Everything includes basically everything. You name it, find it and buy it. With the introduction of universal gift cards, you don’t have to be bound to stores within your country only. You have entire ranges of products just a touch away. Another best feature is the payment method. Long gone are the days of rushing to PayPal or topping up your credit card from time to time, with the universal gift card in your hand, you just need to insert the pin and the product will be at your doorstep sooner than you expect.
  7. Universal gift cards are reliable. They work like debit or credit cards so in case of loss or robbery; they can get locked without losing money. Additionally, they can be monitored. For example, parents can monitor their children by restricting the amount of money spent via card and keep a check on the shopping lists. They can also restrict store location.
  8. The maintenance of universal gift cards is easier than you think as they have a long life. They can be bought around birthdays or other special occasions. When bought on special occasions, companies and brands also give promotional discounts on products and services. This promotes the purchase of gift cards and makes customers profoundly happy too. Universal gift cards provide a chance for brands to connect with their customers in the best possible way.
  9. Terms and conditions for using gift cards make sure that one doesn’t overspend. For example, the card-buyer can restrict the number of products that can be shopped especially in the case of children. At times, even adults lose track of their budget owing to shopping rush but when it comes to gift cards, they have set limits or dominations. Due to this, you are denied overstepping on your budget.
  10. Lastly, it’s the perfect gift you can give to your loved ones. It maintains a subtle thoughtfulness to it. Along with that, it relieves the burden of buying that one perfect gift and mitigates the probability of giving an undesirable gift. This ensures that money is not wasted and used in the right place and most desirable and heart-warming manner.


Conclusively, the universal gift card is worth the purchase. It supports customer acquisition strategies. Besides, it makes sure to provide easy access to worldwide products in a very convenient manner. It also serves as a marketing tool for different companies and brands to promote their products in a desirable way.

You are free to shop from a wide array of online or in stores products without worrying about managing cash or keeping your cash hidden in secret spots. This makes the overall experience happy for both, customers as well as retailers. It comes with safety and tracking features to prevent the misuse of money stored in the card, especially if the card is under the possession of children.

The monitoring features help adults to prevent them from overstepping their budget and saves them the pain of going broke because of the shopping rush. Moreover, Universal gift cards are cost-effective and transparent in their usage. They also save time and energy while offering different ranges to choose from according to your budget and requirement. Altogether, they are the best gift you can give.