2019 SEO Trends. We are in the digital age where search and display have become the most important marketing strategies. Search engine optimization in this regard is the most profitable marketing strategy for any business. However, in the world of SEO, there is only one thing that is constant and that thing is “change”. SEO changes every day, Google updates its algorithm almost every day. Therefore, it is important to cope with the ever-changing SEO trends. Here we are sharing the top SEO trends in 2019 that will be very important for search engine rankings. So, let’s start right away.
Search engines have evolved over time. From very simple 10-page listing pages from now showing heaps of different types of data, search engines like Google have come a long way. Nowadays ranking your page in the top 3 spots is not enough. There are tons of SERP features that make finding information easier for the user, however, making it difficult for SEO’s to get those rankings. It is, therefore, becoming important to get the help of professional SEO services & companies. However, if you are a freelancer working with clients, or you do your own SEO, know that these search features listed below are now more than mandatory in 2019.
- Featured snippets
- Knowledge Graph
- News blocks
- Shopping listings
Try to get into featured snippets:
Zero result or featured snippets have become one of the most important search results in 2019. A featured snippet is basically a part of search engine result pages that are displayed above all results when a user searches something. Google, shows some part of the information with a picture box above all search results. It is the most visible and accurate result, hence gets the most number of clicks. Try getting your information into featured snippets to increase your website visitors and as a result, sales.
Page speed is one of the most important on-page factors in SEO. Page speed is not as important for a crawler as it is for a user. And, because search engines want to display the most accurate and accessible results if your website doesn’t load in a few seconds, you are going to definitely lose a significant amount of traffic. So to make the most out of SEO trends in 2019, make sure, you have a fast-loading website.
The only evergreen strategy to rank a website in search engine optimization is creating backlinks of your website. However, there has been a significant amount of change in how and what type of backlinks do you need to make to rank your website higher. Backlinks signals the popularity of any website, however, if spammy backlinks are found these can just do enough negative to ruin all your search engine traffic and making your domain useless. Therefore, the best trend to get powerful relevant backlinks is to generate high-quality content that gets links naturally.
Optimize for voice search:
Voice search is another very crucial SEO trend to watch for in 2019. Voice search is already heaping up in Google search and is becoming really a thing SEO should start embracing as a full strategy for their campaigns. The trend of voice search is only going to grow in the coming years and we might see it taking over text search. Therefore, the time is now to prepare for voice search. Optimizing for voice search isn’t very difficult, all you need to do is add a few voice search elements to your pages and you are good to go. SEO also affects location-based, so you go for Where Am I Right Now to find the best location, also called it Geo Tagging.