SEO is an important parameter in digital marketing services. Every website must follow SEO protocols to get ranked on search engine result pages.
What is SEO?
SEO is the process of getting organic traffic to a website. It helps in increasing the website traffic by increasing its visibility to users who use a search engine.
Rankraft is the best SEO company in India that provides you all the SEO services at one place. They have experts from different digital marketing columns that help in building your online presence.
SEO services offered by Rankraft are :
1. Professional SEO
Professional SEO service involves techniques and methods to increase website traffic and increases rank on search engines like Google, Bing, Yahoo, etc.
Impact of SEO on your business :
(i) Increases Traffic
SEO helps in getting quality traffic to your website. That means to get only those visitors to your website that are really interested in your business.
(ii) Increases Brand Visibility
Brand visibility can be increased by letting people know about your products/services. For that, you need to create a good rapport among the audience by connecting them through different online mediums.
(iii) Generates Leads
Rankraft’s process includes the creation of effective A/B landing pages and content along with digital marketing strategies that bring leads to your website.
(iv) Conversion Optimization
By using different optimization techniques leads can be converted into customers.
They follow all the White hat SEO techniques to bring your business in the limelight, this ensures that your digital marketing is in safe hands.
2. Website SEO Audit
SEO audit inspects details of your website like content, technical structure, backlink profile, etc.
Rankraft pins down the strong and successful results of your SEO campaign that can be used for further planning.
Why is SEO audit important for your website?
SEO is a must-have marketing strategy for every website regardless of its maturity level. It identifies the issues from the starting of your website so that you can solve them immediately.
SEO audit tells you about the improper website structure, keywords or duplicate content, spam content, poor coding, broken links, etc. All these things are important to know so as to find out the reasons behind the poor performance of a website. So, by improving these aspects, the retention rate for your online business can be increased.
With this full-fledged report, Rankraft also recommends techniques to improve website ranking.
That means SEO audit is useful to identify the website’s weaknesses and techniques to overcome those so as to convert potential leads into customers.
3. On-Page SEO
On-Page SEO considers technical elements of a website such as textual and visual content, quality and user-friendliness of code. It mostly focuses on keyword placement, keywords in different tags, also keywords in title and meta descriptions, etc.
Rankraft provides following On-page services :
(i) Optimization :
- Page Title Formatting
- Page Titles Missing
- Meta Descriptions Missing
- Page Titles Too Short/Long
- Meta Descriptions Too Short/Long
- Page Titles Duplicated
- Meta Descriptions Duplicated Sub Optimal Header Hierarchy
(ii) Keywords :
- Competitive Analysis
- Keyword Frequency
- Keyword Analysis
- Domain Authority Comparison
- Incorrect Anchor Text Linking
- Subpage Keyword Hierarchy
- Keyword Search Volume Too Low
- Long Tail Keyword Selection
(iii) To make the website responsive it considers the following factors :
- HTTP Header – Different URL
- HTTP Header – Same URL Vary
- The site is Not Mobile Friendly
- Switchboard Tags Vary
- Generic Desktop to Mobile Site Redirection
- Low Page Speed Score – Mobile
(iv) Indexing :
- Robots.txt File Blocking Valuable Content
- Robots.txt File Missing
- XML Sitemap Lists pages blocked by the Robots.txt
- XML Video and Image Sitemap Missing
- XML Sitemap Missing or URL not listed in Robots.txt
- XML Sitemap is Malformed/Incomplete/Outdated
- Desktop Webmaster Tools Not Available
- Low Page Speed score
- Improper Canonical Tags Robots Meta Tag
(v) URL structure :
- Generic Directory Structure
- Unnecessary Directories
- Unnecessary Sub-Domains
- Dynamic URL Issues
- Session IDs in URLs
- Tracking Parameters in the URL
(vi) Linking :
- Flash Navigation
- Internal link issues
- Missing Breadcrumbs
- Breadcrumbs Missing Schema
- Malformed Breadcrumbs
- Sub Optimal Anchor Text
- No Consumer Facing Sitemap
- Unnecessary Internal No-Follow Links
- Images Used in Navigation
(vii) Redirects :
- 302 Redirects
- Unnecessary Redirects
- Meta-Refresh Redirects
(viii) Site Errors :
- Page Does Not Return 404
- Broken Image Links
- Broken Page Links
- Site Contains Page Errors
- Missing Custom 404 Page Error
4. Link Building
Quality link building services are nothing but getting hyperlinks to your website from other websites. Sound’s easy?
In practice, it isn’t this easy. This is because you can get a hyperlink only if the provider finds your website helpful. That means, not everyone to those you approach will provide a hyperlink to your website. And only the good quality backlink counts in SEO to rank your website higher, otherwise, poor backlinks (backlinks from irrelevant websites) can bring down your website’s ranking.
At Rankraft this is carried out by their experts and they take careful steps to increase your site’s credibility.
Digital marketing comprises different verticals from which SEO is the important one to get long-lasting results. Contact Rankraft to know how to get your customized plan for your choice of services.