Phrases such as internet marketing and digital marketing and online marketing refer to the same area of marketing that deals with the promotion of products or services on the internet.
There are at least 5 billion pages and more than 200 million active websites on the internet today. Most websites belong to a person or organization that wants to sell a product or service.
This article explains how different branches of digital marketing can be used to promote products and services from an individual or an organization. Continue reading if you to learn more about it.
What is Digital Marketing?
You are aware of the fact that individuals and organizations that deal with products or services use different promotion methods to sell their products or services. These promotional methods are often mistakenly quoted as marketing. In fact, marketing is a broad concept that also includes promotion.
In the real world, above the line (ABL) and below the line (BTL) methods of promotion are used to deliver marketing messages to potential buyers. On the internet, different methods of promotion work and that are known as digital marketing or internet marketing. Some of its branches are:
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Marketing
Main Branches of Digital Marketing
Internet marketing or digital marketing is a broad area of work where individuals use various methods to sell products or services. Some of the notable branches of digital marketing will be discussed here.
As its name suggests, email marketing is the marketing that is done through emails. Email marketing is the oldest form of digital marketing. Mean to say, it is the oldest method that had been used to promote products and services on the internet. The first use of email for marketing was done in the early 1970s. This method is still in practice and it can have a high response rate. Billions of emails are sent every day and most of these emails are for business purposes.
Search Engine Marketing
It is related to search engines. More than 5 billion searches take place on search engines every single day and the top three search engines serve more than 4 billion searches daily. They use their websites to spots to display ads of businesses. Pay-Per-Click and Search Engine Optimization are the two main branches of search engine marketing. There are at least 5 billion pages on the internet and many of these pages are similar to each other. Only 100 web pages can appear on the first 100 search results of search engines and people rarely go beyond the 100th search result. Without advanced search engine optimization, pages will not appear on the top.
Social Media Marketing
As its name suggests, this type of internet marketing is related to social networking websites. As you are aware that social networking websites are quite common all over the world. Facebook alone has more than 3 billion registered users. If we count other social networks, the total number of registered users is much more than this number. Social media websites use different spaces on their website to allow businesses to display their ads.
Affiliate marketing is a bit different than all other types of digital marketing discussed here. This type of internet marketing is related to promotional content creation. Here, a person or an organization writes blogs to highlight the features of flaws of a product or service. The write can include links to e-commerce websites In between these blogs or at the end of these blogs. The website owner makes some portion of sales the e-commerce store make through these links.
Final Verdict About Digital Marketing
You have read the meaning and importance of digital marketing. In the end, we can say that businesses can grow at a fast pace through digital marketing. If you are selling products or services, you should give digital marketing a try.
If you do not know how to do digital marketing or if you do not have time to do it, you can hire an agency or an individual that can handle all this for you.
Look for the best digital marketing company because there are countless internet marketing agencies are there.