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How Data Science Is Used in Fintech App Development

5 Mins read

Data Science Is Used in Fintech App Development. Technology has brought immense revolutions in the business world, and it is essential for every industry to take advantage of it. FinTech involves several technological inventions that help in the development of new ways to deliver financial and banking services to customers.

For instance, when you make an online payment through credit card, PayPal, Amazon Pay, or any other online payment channel, you are a customer. The company receiving the payment and the bank involved usually use FinTech to ensure that this transaction is complete. Due to the continuous growth in FinTech, financial transactions are a lot easier to be completed, making businesses in this industry more profitable.

The presence of predictive analytics, artificial intelligence, machine learning, and data science has contributed to the success of FinTech. These innovations help by simplifying financial decision-making processes and provide remarkable solutions in the business. 

Data science allows entrepreneurs to apply statistics and computation in their financial services, and it is one of the processes transforming businesses into a whole new paradigm. Here are more details on how data science is used in FinTech app development.

1. Risk Analysis

Most financial institutions and credit rating agencies rely on data science to decide whether your creditworthiness is good enough to give you a loan and how much. This is one of the reasons why data science is fundamental when it comes to the development of FinTech apps. 

Data science is the main pillar that allows FinTech to perform a credit risk assessment and hence provision of highly informed decisions. It helps lenders to understand the risk involved if they were to give you a loan. It also assists in separating good and bad borrowers. Those who are looking to build a FinTech app must understand how exactly they can build such an app

2. Advisory Tool for Investors

A reliable FinTech app should be able to provide strategic financial advice to investors to ensure they are not making unworthy investments. The good thing is that FinTech, with the help of data science, can support the development of asset management prototypes that ensure clients earn high risk-adjusted returns from their investments. This is where data science comes in through digital platforms such as Robo-Advisors. Robo-Advisors provides programmed financial plans and investment programs that are algorithm-driven to ensure that every investment decision made is right for the business at that particular moment.

The process might or might not require any human intervention since it works on its own once it is activated. Every decision arrived at is done through the use of algorithms. Usually, Robo-Advisors would collect information about clients from different sources. It will then analyze that data to not only provide strategic financial advice but also invest on behalf of investors after understanding their needs and goals.

3. Detection of Fraud

A financial technology that cannot detect fraud in a digital world that is full of cybersecurity issues cannot be fully relied-on to make concrete financial decisions. That is the reason why every FinTech app should make use of data science and machine learning to identify fraud in each transaction. 

With data science, a company can take advantage of big data and data analytics to ensure that they can predict and identify fraudulent online transactions before they happen. This is achieved through a thorough analysis of previous online transactions, which can only be available if data science is in use.

4. Improved Customer’s Satisfaction

Every entrepreneur wants to acquire new customers and retain them as much as possible. Financial institutions are using both internal and external data that they have concerning their customers to help improve their services. Data science happens to be the backbone of FinTech when it comes to the creation and analysis of firm customer profiles. These data help a company to understand each client and identify ways in which they can provide personalized services to each or clustered groups.

For instance, it becomes easy to know the type of products a particular group buys more and therefore business owners can find a way to ensure customers are satisfied with every purchase. A company will also know the products that need improvement or those that need more marketing.

5. Improved Payment Practices

FinTech allows consumers to pay for goods and services using different payment methods. This is essential for financial institutions because, with data science, it is easy to identify the payment and purchase history of a customer. With a thorough evaluation of this data, a company will get to identify the most popular payment method used by their customers and find ways to improve their offers to the customers. These are some of the processes that help in the development of realistic and strategic loyalty programs. After evaluation of payment and purchase data, a company can also try to understand why a specific payment method is not working and come up with ways to improve its popularity. FinTech app development needs money, but the fact is that if it will help you generate more revenues, the investment is all worth it.

6. Understanding Customer Value

It might be hard to know if a customer loved your products or services or if they will ever come back for more in the future. However, with FinTech platforms, it is possible to predict or identify the lifetime value of a customer through the use of data science. FinTech firms can use social media feed to harvest customers’ feedback through surveys and hence come up with a model to garner the lifetime value of clients. Once you understand your customers’ lifetime value, you will know what to do or resources to invest in knowing they will still be here in the future. It also helps in the creation of personalized marketing campaigns to build customer loyalty.

7. Management of Insurance Products

Insurance companies are some of the institutions that require FinTech apps most due to their nature of business. There is a lot of risk assessment that happens with almost every transaction, and without data science, it would be tough to settle most insurance claims or transactions. The claim section in each insurance company makes use of big data and data science algorithms to identify fabricated transactions. Other uses of data science in insurance companies include customer acquisition and retention, credit scoring, marketing, and the creation of new insurance products. FinTech app development in insurance companies is like a compulsory requirement because the industry has a high risk of experiencing fraudulent transactions. However, with proper use of data science through these apps, most companies are successfully mitigating these risks.

8. Debt Recovery

Most institutions tend to lose money through borrowers and debtors who promised to pay but never kept their promise. This is where FinTech platforms come to help. Using data science from the beginning predicts the probability of getting full payment of credit, but this does not always happen. Therefore, through the same data science, you can apply predictive modeling and behavioral economics to ensure successful recovery of revenue in case of default. Use the data you have to create an ideal strategy to help you approach every debtor in a way that they will want to honor their promise. Waiting until a default occurs can be very delicate because you lack preparedness.

No FinTech app could exist and perform effectively without data science. A good app should be able to help you make most of your financial decisions in business to eradicate or minimize losses. All you need is a reliable person or tech firm who knows how to build a FinTech app for your specific business.