Social Media

A Guide on How to Create a Cool Video For Social Networks

3 Mins read

If you choose to publish a photo or video post, do the second one. Video content today is more effective than ever. At the same time, both long and short clips made with a smartphone are becoming increasingly popular with the public. Making them is quite easy, especially if you have special tools.

In social networks, users quickly scroll through news feeds. This is why your Tik Tok videos, Facebook, or Instagram videos should attract attention from the first seconds. Make them exciting and memorable. With the right tools, you can save a lot of time and create great video content in minutes. The apps listed below will help you do this.


So, what does your video have to be like to hook up a user? Here are some recommendations:

  1. Videos lasting from 30 seconds to 2.5 minutes are the most interesting for the audience (likes, reposting). In Instagram, the length of the video should not exceed 60 seconds for the post, in other social networks there are no restrictions.

Formats that cling to:

  • provocation – a phrase or context that can be brought to a dialogue;
  • an interesting fact or statistic – an inducement to comment;
  • lifehack – useful information to share;
  • storytelling is a story about your brand, told in a story format;
  • behind the scenes is the daily life of the brand;
  • preview – luring the video to the full clip;
  • laughter is a funny vine that will make you smile;
  • vertical or horizontal video? Vertical. According to statistics, almost 95% of social network users keep the gadget vertical.
  1. Use music to create videos. If that’s not possible, try adding text or subtitles so you can understand without sound.
  2. Professional installers have a golden hour to shoot video. This is the time of day with the most favorable lighting. It is considered to be the first hour before sunrise and the last before sunset, depending on the season. There is a special program to determine this hour:
  3. Try to come up with your own ideas instead of copying competitors. And also add stickers, smileys, and nice covers to your video.

Apps for video creation

To make a video, you not only have to shoot it, but also mount it. And for that, you need professional, expensive video editors. You think so, don’t you? Actually, it’s much simpler. There are very simple applications for video editing. Download any of them to your phone and create cool videos in minutes!



  1. Ability to add custom audio tracks to the edited video.
  2. Rich built-in features: emoticons, text, animation.
  3. Simple online video editor.
  4. Import of own pictures, audio, and video.
  5. It is possible to overlay music in the video.

FlexClip Video Maker

  1. Possibility to manage everything with the drag and drop of the mouse.
  2. Choose a large number of royal-free video templates, pictures, and audio tracks.
  3. Support all the most popular formats, such as MOV, WEBM, M4V, MP4, AAC, FLAC, M4A, MP3, etc.
  4. Support previewing the video in real-time.
  5. Possibility to add caption texts, logo, music, filter, transition effects and much more.
  6. Being able to capture your screen and record voice-over.



  1. There are several options for effects like Basic, Selfy, FX, Collage and so on.
  2. You can add text, stickers, filters, transitions, and overlay music.
  3. There is a possibility to choose ready-made clips with themes, in which to upload a photo.
  4. The app takes the sound out of the video.
  5. There’s a slideshow function.



  1. Video can be made using ready-made templates. They are quite diverse and interesting.
  2. You can change these templates beyond recognition – backgrounds, labels, special effects, the order and duration of slides.
  3. You can also add your own images and search for high-quality images and icons from free stock photos. Everything is very simple and flexible to edit.


A platform for creating animated videos and presentations.


  1. Clear interface, nothing complicated: there are usual preview window, timeline, toolbar, etc.
  2. Possibility to select a ready-made video template and edit it.
  3. Click on “Blank” and collect the video itself from several scene templates: animated texts and pictures.
  4. Wideo also allows you to add individual interactive objects to the frame, as well as – own content: voice recording, music, photos for the background.


A powerful video editor from Animatron.


  1. Supports over 30 video formats.
  2. It provides access to 200 million streaming media files.
  3. It allows you to upload your own content. You can use music as a sound accompaniment or record your own voice – right in the service.

In conclusion: do not be afraid to make video content. It’s not difficult, it does not require additional education, does not take much time. You just need to take and do. And you will be ahead of the competition!