The fashion and lifestyle industry is one of the fastest developing industries. Naturally, the demand for luxury products is high, and thus, a great deal of importance is given to the brand building. People working in the fashion industry like to keep themselves updated with the latest fashion trends. Can you see yourself working with high-end fashion brands in the luxury industry? If yes, the luxury industry might be the right career choice for you.
A luxury brand manager works within a specialised area of management wherein he/she deals with popular brands and applies time-tested management practises to offer companies their premium service. Given the lightning speed at which the industry evolves, especially when it comes to luxury products, the scope of luxury brand management courses is naturally expanding.
Career options in luxury brand management
In the past few years, this field has become a coveted career choice for many. After all, it offers ample room for aspirants to make their own mark in the role they desire, as discussed below.
- Luxury brand manager
This might be the most obvious job role, and you need to be holistically responsible for clientele and brand management. Your job not only includes creating a brand image for the targeted audience but also researching, managing, organising promotional campaigns, and collaborating with other brand creators. You would be responsible for coming up with new brand strategies that prove to be useful in attracting new clientele.
On a typical working day, a luxury brand manager is expected to accomplish the following tasks:
- Conducting thorough market research on the target products and their audience.
- Planning and supervising ad campaigns.
- Devising product and distribution plans.
- Budgeting for brands and resources.
- Networking with external agencies and collaborating with promotional representatives.
- Overseeing marketing staff and their assignments.
- Fashion PR specialist
The role of PR specialists varies from industry to industry in certain aspects. However, the role of a fashion PR specialist is not too different from the others. You need to maintain and manage relationships with the media in order to ensure that the image of the brand is publicised appropriately. You also get to work with high-end fashion magazine editors and writers.
- Fashion retail buyer
In simple words, a fashion retail buyer is a person who decides what type of merchandise a brand needs to sell. You need to look at a variety of factors while deciding this, such as customer demand, buying patterns, prediction of future trends, analysing the discount and sales performance of the products.
Why is luxury brand management a strong career choice?
If you take a close look at the commercial world today, you will understand in no time that this world is driven by brands. Thus, ideal branding has become one of the most indispensable aspects of any industry. Whether it is food, fashion or airlines, branding has the potential to make or break a company.
The sudden and significant boom of multimedia and online branding has called for a shift in branding techniques – A leap from the conventional to the innovative. Today, every company wants to capture as many customers as possible through its unique and unmatched brand management techniques.
Suppose you wish to equip yourself with a broad range of relevant skill sets and develop yourself into a skilled professional of the field. In that case, you should opt for luxury brand management courses from renowned and reliable institutions like the Pearl Academy. The scope of the program here enables students to develop the skills needed to ace their dream job and land a successful career in the field of luxury brand management!