People seeking information can go to a web browser, type in a question or keywords, and review the search results to find sites with relevant data. Google lists sites with the highest rankings on the first page of organic search results. Studies have shown at least 71% of people click on links presented on the first page of results, which makes a high ranking essential for sites wishing to generate more traffic and raise their profile.
Your site’s domain authority (DA) score determines its Google ranking. Search engine optimization (SEO) refers to employing specific SEO tactics designed to increase your site’s DA score. Using the strategies listed here will increase your site’s DA score and improve its Google ranking.
1. Professional Resources
Industry experts can help you identify your website’s SEO strengths and weaknesses. Access LinkGraph’s bulk domain checker to determine the DA scores of other sites. You can also use this free tool to determine if a site is considered a spam site.
LinkGraph also provides access to a free backlink analysis tool, which can determine how many of your site’s backlinks come from spam sites. Free tools also enable you to evaluate your content and check the keyword search volume. These tools will help you determine whether your site is effectively integrating relevant keywords and determine which keywords have the highest search rates.
LinkGraph presents SEO case studies, outlining how companies have used SEO best practices to raise their site’s DA score and profile.
2. Content
A website’s on-page content and meta description tag impact its DA score. On-page content is also known as on-site content. On-page content refers to the material appearing on the website and includes photographs, videos, blog posts, product descriptions, and HTML source code.
A website’s written content, photograph and video file names, file descriptions, titles, and tags should include appropriate keywords to ensure search engines connect your content to relevant keywords and user searches.
A meta description tag is a summary description of the content on your site. It is 160 characters in total. This information is presented below your site’s name and URL when your site appears in search engine results. A clear meta description tag with relevant keywords will boost your site’s DA score.
3. Links
Inbound and outbound links are an essential part of your site’s link building strategy and can boost your site’s DA score.
Inbound links, also known as backlinks, are links appearing on other websites that lead to your site. When you post a link to your site on social media, you have created an inbound link. Inbound links from sites with strong DA scores lend your site credibility. One way to increase your number of inbound links is to write blog posts that appear on other reputable websites. Include a link to your site in your bio to generate an inbound link.
Outbound links are links that lead from your website to other websites. These links should lead to a select number of credible sites with strong DA scores. Web browsers infer your site is reputable when you link to credible sources.
Avoid linking to or from sites that have a high level of spam content or low DA scores. Linking to these sites will weaken your site’s DA score. Ask the owners of spam sites to remove links to your site to improve your DA score. If they do not comply, you can use Google’s disavow tool to disavow the link to your site and have it eliminated from the data used to rank your site’s DA score.
4. Site Logistics
Sites that function effectively will have higher DA scores. Two site features web browsers consider are speed and navigation.
Sites that load quickly receive higher rankings. If your site is slow loading, visitors are likely to leave your site. Web browsers add visitors who do not spend time on your site or click on links to your site’s bounce rate. Sites with high bounce rates have lower DA scores. One way to improve your site’s loading speed is by using smaller files. Investing in a superior web hosting package will also improve your site’s response time.
Web browsers favor sites that are easy to navigate, and this includes access links to other pages on your site. People are more likely to leave a site that is complicated to navigate, which will increase your site’s bounce rate.