Why Blogging Is Important For B2b. There was a time when blogging was exclusively used for niche websites or groups like LiveJournal or Xanga. That time is past; blogging is key to almost all marketing strategies. It is now one of the best ways to connect with potential customers, become a thought leader in any industry you find yourself in, and share your brand’s unique voice with your audience.
According to Hubspot, businesses utilizing blogs as one of their content marketing strategies get about 67% more leads than other businesses that don’t. Despite the huge advantages of blogging, this strategy is usually underused and overlooked.
Here are the four key benefits of blogging. You will also see why it is essential for B2B.
- It drives lots of traffic to your site
One of the benefits of blogging to B2Bs is that it places your brand’s website, your company’s online personality on display as a top-ranked site on the search engines. Blogs are the perfect tools for qualified traffic. And traffic can boost the number of new clients directed to your website. Hubspot notes that about 42% of businesses have gotten more customers through their blogs.
Every blog post you create gives you a chance to direct your efforts on content that perfectly aligns with your company. You can utilize long-tailed keywords when blogging. And this often brings targeted traffic directly to your website more than a visit to the homepage.
- It educates potential customers
Every blog content you add to your website allows you to engage your prospective customers and enrich the thinking of your website guests. Blogging gives you the chance to educate your audience on what you sell. It helps your brand gain insights into how your clients think and need.
This B2B needs a blog strategy. It is all about offering educational resource content to solve your client’s needs or answer their questions. By reading the feedback or comments left by your readers, you can engage them and know where they lack in education and how your business can help them solve the problems they are facing.
- Position yourself as an authority in your industry
Establish your brand credibility through your blog posts. This gives confidence to your customers. It reiterates to your customers that you are an expert in the field. I know you are thinking about how your B2B blog will be prominent in a world that is full of content. It is right to feel this way; however, consistency is the key to making yourself an authority. You need to stay true to what you know and create consistent content that can build a strong online reputation. This makes your business the most reliable go-to source for specific industry information.
- Blogging provides an opportunity to repurpose content
Creating a blog for your B2B can provide content that lives beyond just one website post. For every blog post, you can include some touches to fit the content for other platforms. Boost the marketing strategy by capturing the attention of prospective customers with an engaging and repurposed blog post. You can turn your blog posts into infographics or videos, expanding and highlighting the questions or feedback of the audience in the form of an e-blast or newsletter. Turn your blog post into exciting content for your brand’s podcast. You can also factor a free course into your blog post.
Irrespective of your B2B size, blogging is an essential addition to the successful operation of your business.